Sundance Film Festival — Logo Redesign
Inspired by the Utah arch, this redesign centers Sundance’s role in spotlighting personal and powerful storytelling.
This logo redesign is inspired by the iconic Utah arch, a natural landmark that reflects the rugged beauty of the state where the Sundance Film Festival takes place. At the center of the arch is a yellow silhouette of a woman—symbolizing the individual voice at the heart of every story. The figure represents how Sundance provides a platform for underrepresented creators to be seen and heard. The yellow hue evokes the sun, a nod to the festival’s name, and serves as a metaphor for the spotlight Sundance shines on bold, personal, and powerful storytelling.
Conceptual Pieces
A screen framed by the arch transforms each film into an experience rooted in nature and meaning.
Theater entrance structure resembles the iconic Utah arch, welcoming viewers into a space for bold stories.
Before and After
