Apple AirPods Pro deliver an immersive audio experience with active noise cancellation, customizable fit, and seamless integration.
Insight: People crave moments of serenity in the midst of their busy lives.
Big Idea: Audio so immersive, it can take you from annoying IRL surroundings to the feeling you get from your favorite songs.
EnviroBeats: The Soundtrack to Your Life
People with Airpods Pro would have access to a special Apple Music feature that suggests music based on a live video of their surroundings.
